Hey, it's George

I talk about AI / startups / engineering

I do deepdives on AI, startups, and engineering leadership
and share things I learn as I build software and lead high-impact teams.
I'm a technical engineering leader that has built
and scaled countless products, most of which AI-powered.
I also architected and developed multiple distributed platforms
and received a patent for ML infrastructure.
Lately, I'm building a stealth startup and advising tech companies on AI.

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Here’s a collection of recent posts:


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The NRG (Energy) Tech Stack And Why I Chose It

Chosing a tech stack is one of the critical decisions you have to make when founding a startup. After weighing all the options, I went with the NRG stack: NestJS / React / GraphQL. Here’s why.

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Life Is a Sine Wave

When you start something new, like a job, a project, or joining a team, it’s often exciting. The thrill of novelty pushes you to dive headfirst into the endeavor. But as you get into it, you find that it’s hard. You face many challenges, there’s much you don’t know, and things move slowly. You might feel like an imposter but you shouldn’t. Here’s why…

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7 Lessons Learned from 7 Years in Engineering Leadership

In the past 7 years I ran 13 different teams, lead over 70 different engineers and managers, and ran over 400 interviews. Here are 7 lessons learned that I wish I knew from day 1.

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How to Write Better Weekly Check-ins

Writing great weekly check-ins is important for software engineers of all levels because it helps communicate your impact and challenges, get better feedback, grow faster, and get promoted easier. So how can you both spend less time and write more effective check-ins?

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How to Evaluate the Performance of Software Engineers

If you manage software engineers, evaluating how well they perform is essential. You’ll want to know if they are productive, write good code, focus on the right things, leave good PR comments, etc. So how do you do this with confidence, without wasting a lot of time and effort?

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11 Ways I Use Loom as an Engineering Leader

Async video messaging is all the rage these days and Loom is one of the leaders in the space. But many of us struggle when trying to figure out what to “loom” about. I struggled too, but I’ve finally figured it out. Here’s what I learned.

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6 Years Later: Why am I still at HubSpot?

This week I celebrate 6 years since I joined HubSpot. It’s been a heck of a ride, no doubt! But why am I still at HubSpot? Is it still that great or have I just settled for something mediocre?